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  • Generation Y
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Positioning Fashion Companies to Meet Today’s Consumer Demands

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

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Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

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Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Define the role consumers play in decisions made by fashion companiesAppraise various perspectives, related to ethics, that customers consider in their decision-making processesIdentify...

The Botanical Store: Urban Outfitters’ Expansion into Plants as a Lifestyle Statement

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...Urban Outfitters is a global youthful consumer brand that sells clothing as well as houseplants largely to millennials who have an aesthetic lifestyle. The brand uses plants as part of their visual merchandising strategy. This case study...
...Learning Objectives Upon completion of this case, students should be able to: Identify the components of luxury that make it different from mass-market fashion. Define Richard Mille’s concept of legitimacy. Understand the importance...

Consumers, Consumption, and Well-Being

Elena E. Karpova

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Elena E. Karpova is an Associate Professor in the Department of Apparel, Events, and Hospitality management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Grace I. Kunz

Grace I. Kunz is Professor Emerita at Iowa State University. Author affiliation details are correct at time of print publication.

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Myrna B. Garner

Myrna B. Garner is Professor Emerita at Illinois State University. Author affiliation details are correct at time of print publication.

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Going Global : The Textile and Apparel Industry

Fairchild Books, 2021

Book chapter

...Inequality of opportunity is created by the lottery of birth: Gender, economic circumstances, geography, and ethnicity can trap large groups of people into poverty. (World Bank, n.d.)Upon completion of this chapter, you will be able...

The Consumer

Michael P. Londrigan

Michael P. Londrigan is Vice President for Academic Affairs at LIM College. Author affiliation details are correct at time of print publication.

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Jacqueline M. Jenkins

Jacqueline M. Jenkins is Acting Executive Director of Strategic Planning and Innovation at the Fashion Institute of Technology, USA. Author affiliation details are correct at time of print publication.

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Fashion Supply Chain Management

Fairchild Books, 2018

Book chapter

...Upon completion of this chapter you will be able to:Gain an understanding of how today’s consumer buying habits and product preferences impact retail strategies.Evaluate the role that emerging markets play in the global retail...

The Beauty Divide: Black Millennial Women Seek Agency with Makeup Art Cosmetics (MAC)

Jaleesa Reed

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Katalin Medvedev

Katalin Medvedev is a professor at the University of Georgia, USA. Author affiliation details are correct at time of print publication.

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Fashion, Agency, and Empowerment : Performing Agency, Following Script

Bloomsbury Visual Arts, 2019

Book chapter

...Introduction There will be many times in a black woman’s life in the United States when she is informed, overtly or covertly, that her worth as a human being is similar to what the Anti-Slavery Society propagated in 1833: “Put slaves...
...Learning Objectives Upon completion of this case, students should be able to: Identify user’s aims, needs, and motivations to explore Depops’ creative and cultural positioning. Discuss and appraise the potential business challenges...

The Environment of Fashion

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Dynamics of Fashion

Fairchild Books, 2018

Book chapter

...The four major factors affecting fashionHow research is used by fashion producers and retailers to help them with market segmentationThe five basic psychological factors that motivate human behavior—and how each affects fashionThe cardinal...
...Learning Objectives Upon completion of this case, students should be able to: Analyze characteristics and purchasing behavior of the millennial generation. Evaluate fast fashion as an influencer in the retail environment. Investigate...

Consumer Markets

Sandra Keiser

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Sandra J. Keiser, MS, is an Associate Professor at Mount Mary University, USA. She served as chair of Mount Mary’s Fashion Department for 26 years. She is a member of the International Textile and Apparel Association and the Fashion Group International. In addition to her co-authorship of two textbooks, she is a freelance fashion writer and has led numerous study tours to Paris and New York. Author affiliation details are correct at time of print publication.

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Deborah Vandermar

Deborah Vandermar was previously a instructor in Apparel Design and Merchandising at the International Academy of Design and Technology in Seattle, USA, for seven years after a career of more than 30 years in Apparel Production with companies such as JH Collectibles and Nordstrom. Author affiliation details are correct at time of print publication.

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Myrna B. Garner

Myrna B. Garner is Professor Emerita at Illinois State University. Author affiliation details are correct at time of print publication.

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Beyond Design : The Synergy of Apparel Product Development

Fairchild Books, 2017

Book chapter

...“If you want to engage consumers, you can’t just talk at them. You have to have a two-way dialogue.”To understand today’s consumer-focused marketplaceTo understand customer analysis and market segmentationTo discuss the data sources...