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Collaboration and connection

Gwyneth Moore

Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines. Author affiliation details are correct at time of print publication.

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Fashion Promotion : Building a Brand Through Marketing and Communication

Bloomsbury Visual Arts, 2021

Book chapter

...CELEBRITY ENDORSEMENTHigh-profile celebrities often rub shoulders with top designers. Actress Sarah Jessica Parker and fashion designer, Creative Director and Founder of Giles Deacon group, Couture Fashion House, Giles Deacon attend...

Management, Supervision, and Workplace Issues

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

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Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

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Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Identify a variety of ethical workplace issues relevant to the fashion and retailing industryConsider the realm of ethical decisions that affect workplace positivity Discuss the variety...

Advertising and Promotion

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

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Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

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Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Describe various types of advertising used in the fashion industryDistinguish between unethical and illegal advertising and explain how to avoid them in practiceDiscover examples...

Research Process

Yuniya Kawamura

Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004), Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016). Author affiliation details are correct at time of print publication.

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Doing Research in Fashion and Dress : An Introduction to Qualitative Methods

Bloomsbury Visual Arts, 2020

Book chapter

...To understand the entire research process in fashion/dress studiesTo learn the meaning of objectivity and empiricism in social sciencesTo recognize where and when subjectivity comes inTo explain every step of the research process from...

Fashion Advertising, Sales Promotion, and Public Relations

Patricia Mink Rath

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Patricia Mink Rath, MS, is a consultant in marketing education in Winnetka, Illinois. Her fashion merchandising experience includes work as a retail executive in the fashion departments of specialty and department stores in the Chicago area, Boston, and San Francisco. She has taught college level courses in fashion marketing and merchandising, consumer behavior, retail buying and management, French culture and language for over three decades. Fluent in French, she has led fashion merchandising classes in Paris and Provence. Mink Rath has traveled in Europe, Central America, and Asia and gives illustrated lectures on fashion in both English and French. She is a lifetime member of the Alliance Francaise du North Shore, Association for Career and Technical Education (ACTE) and the Marketing Education Association (MEA). She is co-author of a number of texts and other educational materials for students and teachers. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012), Essentials of Exporting and Importing: U.S.Trade Policies, Procedures and Practices (Fairchild Books, 2010) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Author affiliation details are correct at time of print publication.

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Richard Petrizzi

Richard Petrizzi is based at the Illinois Institute of Art, Chicago. Author affiliation details are correct at time of print publication.

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Penny Gill

Penny Gill is a writer and journalist. Author affiliation details are correct at time of print publication.

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Marketing Fashion : A Global Perspective

Fairchild Publications, 2012

Book chapter

...This chapter describes the nature of advertising as a promotional element, explores the different types of advertising, and explains how fashion marketers create and implement an advertising campaign. It goes on to discuss sales promotion...

Sustainability in the Textile and Apparel Industries

Elena E. Karpova

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Elena E. Karpova is an Associate Professor in the Department of Apparel, Events, and Hospitality management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Grace I. Kunz

Grace I. Kunz is Professor Emerita at Iowa State University. Author affiliation details are correct at time of print publication.

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Myrna B. Garner

Myrna B. Garner is Professor Emerita at Illinois State University. Author affiliation details are correct at time of print publication.

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Going Global : The Textile and Apparel Industry

Fairchild Books, 2021

Book chapter

...It is the work of this generation to make clear we reject the status quo—race toward the destruction of our planet and the wild places we play in and love. We cannot sit idly by while large special interests destroy the planet for profit...

Writing Business Communications

Kristen K. Swanson

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Judith C. Everett

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, US. Author affiliation details are correct at time of print publication.

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Writing for the Fashion Business

Fairchild Books, 2008

Book chapter

...After you have read this chapter, you should be able to discuss the following:Writing business communicationsTypes of business messagesMessage formatsA survey of 120 major American corporations employing nearly 8 million people concluded...

Conclusion: Creative Solutions to the Dangers of Fashion

Elena E. Karpova

Elena E. Karpova is an Associate Professor in the Department of Apparel, Events, and Hospitality management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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Sara B. Marcketti

Sara B. Marcketti is an associate professor at Iowa State University, USA, where she serves as an associate director in the Center for Excellence in Learning and Teaching and formerly served as curator at the Textiles and Clothing Museum. Author affiliation details are correct at time of print publication.

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The Dangers of Fashion : Towards Ethical and Sustainable Solutions

Bloomsbury Visual Arts, 2020

Book chapter

...A matrix developed based on all the dangers presented in the manuscript is introduced. It presents all the dangers by the level of impact: (a) personal, (b) organizational or company level, (c) community or society level, and (d) global...

The Fashion Footwear Consumer

Fiona Armstrong-Gibbs

Fiona Armstrong-Gibbsis Course Leader for the BA in Fashion Marketing and Business Management at London Metropolitan University. Author affiliation details are correct at time of print publication.

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Tamsin McLaren

Tamsin McLaren is Programme Leader of Fashion Marketing at the University of Winchester. Author affiliation details are correct at time of print publication.

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Marketing Fashion Footwear : The Business of Shoes

Bloomsbury Visual Arts, 2017

Book chapter

...Fashion style tribe at London fashion week Connecting and understanding key customer groups is essential when developing a successful marketing strategy.Outline global footwear consumption patterns and define consumer behavior...

Introduction: The Dangers of Fashion

Sara B. Marcketti

Sara B. Marcketti is an associate professor at Iowa State University, USA, where she serves as an associate director in the Center for Excellence in Learning and Teaching and formerly served as curator at the Textiles and Clothing Museum. Author affiliation details are correct at time of print publication.

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Elena E. Karpova

Elena E. Karpova is an Associate Professor in the Department of Apparel, Events, and Hospitality management at Iowa State University, USA. Author affiliation details are correct at time of print publication.

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The Dangers of Fashion : Towards Ethical and Sustainable Solutions

Bloomsbury Visual Arts, 2020

Book chapter

...From sweatshops to fur farming, from polluting dyes to eating disorders, from painful garments to child labor, the fashion industry has at times engaged in activities which have had devastating effects on workers, consumers and the planet...