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Digital Storytelling

Social Media For Fashion Marketing : Storytelling in a Digital World

Bloomsbury Visual Arts, 2017

Book chapter

...The convergence culture of today continues to search for immersive stories that are told through the digital landscape, while advances in the way stories are told in social media and how they are told continue to transform as platforms...

Campaign Planning: Making It Happen

Jon Cope

Jon Cope is a Senior Lecturer in Public Relations on the BA (Hons) Fashion Promotion course at University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Dennis Maloney

Dennis Maloney is a Senior Lecturer across all aspects of the BA (Hons) Fashion Promotion course at the University for the Creative Arts, London, UK. Author affiliation details are correct at time of print publication.

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Fashion Promotion in Practice

Fairchild Books, 2016

Book chapter

...Diesel’s 2010 “BE STUPID” advertising campaign by New York creative agency, Anomaly, appears to mock planning. Or does it?From understanding your target market to objective-setting, budgeting, and evaluation, effective planning is critical...
...Learning Objectives Upon completion of the case, students should be able to: Participate in small group discussions. Conduct independent primary and secondary research. Identify and evaluate the current and future drivers of the streetwear...

Market and sales research for forecasting

Chelsea Rousso

Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear. Author affiliation details are correct at time of print publication.

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Nancy Kaplan Ostroff

Nancy Kaplan Ostroff is Associate Professor and Assistant Chairperson of the Fashion Business Management program at Fashion Institute of Technology (FIT), USA. She holds A.A.S. and B.S. degrees in Fashion Marketing from the Fashion Institute of Technology, a M.A. degree in Business Education from New York University, and a SUNY Certificate in Instructional Design. Kaplan Ostroff is recipient of the 2011 SUNY Chancellor’s award for Excellence in Teaching. A former childrenswear executive, she is the creator and instructor of FIT’s Fashion Forecasting for Merchandisers and The Business of Licensing courses. Author affiliation details are correct at time of print publication.

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Fashion Forward : A Guide to Fashion Forecasting

Fairchild Books, 2018

Book chapter

...Understand the relationship between sales and forecasting. Examine marketing research and analysis. Explore methods of in-house research. Discuss importance...
...Learning Objectives Upon completion of this case, students should be able to: Analyze and evaluate key concepts of sustainability, environmental and social responsibility and how these are enacted through Patagonia’s product development...
...Learning Objectives Upon completion of this case, students should be able to: Understand the history of direct marketing in the cosmetics industry, especially the roles of women entrepreneurs in historical contexts, and consider Project...