Skip to main content
Loading
Loading

Results

  • Marketing, Advertising and Promotion
Sort By:  1-10 of 786 (79 pages)
Results per page:
         

Markets in Motion: Fashion Temporality and Materiality

Joanne Entwistle

Joanne Entwistle is Senior Research Fellow, London College of Fashion, University of the Arts London. Author affiliation details are correct at time of print publication.

Search for publications

The Aesthetic Economy of Fashion : Markets and Value in Clothing and Modelling

Berg, 2009

Book chapter

...Fashion buyers at Selfridges draw on a wide-ranging knowledge. Their knowledge is, of course, partly economic, but making sense in this market requires assembling a vast range of elements; knowledge of past, present and future tastes...

An Aesthetic Marketplace: Assembling ‘Economy’ and ‘Culture’

Joanne Entwistle

Joanne Entwistle is Senior Research Fellow, London College of Fashion, University of the Arts London. Author affiliation details are correct at time of print publication.

Search for publications

The Aesthetic Economy of Fashion : Markets and Value in Clothing and Modelling

Berg, 2009

Book chapter

...Characteristics of Aesthetic Markets What are the characteristics of aesthetic markets? Specifically, how are the aesthetic qualities of commodities rendered; that is to say, why are some things selected, promoted, distributed and sold...

The Aesthetic Economy: The Production of Value in the Field of Fashion Modelling

Joanne Entwistle

Joanne Entwistle is Senior Research Fellow, London College of Fashion, University of the Arts London. Author affiliation details are correct at time of print publication.

Search for publications

The Aesthetic Economy of Fashion : Markets and Value in Clothing and Modelling

Berg, 2009

Book chapter

...In Chapter 2, I set out some of the terms of a theoretical approach that adopts the insights of both field theory and network analysis and argued that there are advantages to using both field and network in any analysis of the fashion...

Fashion Marketing and Merchandising

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

Search for publications

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The goal of fashion marketing and merchandising, for both manufacturers and retailers, is to sell merchandise at a profit. This requires careful planning and coordination.In ancient times, people “shopped” in open-air markets and bazaars...

Representations of Tradition in Latin American Boundary Textile Art

The Latin American Fashion Reader

Berg Publishers, 2005

Book chapter

...Theoretical discussions on both tradition and boundary textile art reveal the complexities involved in defining these terms and their relationships to each other. In the past, scholars such as Kroeber (1948) viewed tradition as static...
...The life of a fashion journalist during the collections is an exhausting one. They travel from New York to London to Milan to Paris, bouncing between showroom appointments, runway shows, dinners, and parties. They see around fifty shows...

Fashion and Celebrities

Pamela Church Gibson

Pamela Church Gibson is Reader in Cultural and Historical Studies at the London College of Fashion. Author affiliation details are correct at time of print publication.

Search for publications

Article

...Celebrity culture, now so much a part of our daily life, began to take its contemporary shape in the years documented here. And during this period fashion itself, now linked so closely to celebrity in new and different ways, was to become...

Photography in Fashion Advertising since 1970

Paul Jobling

Paul Jobling is Researcher in Arts and Architecture, University of Brighton, UK. He is the author of Man Appeal (Berg, 2005). Author affiliation details are correct at time of print publication.

Search for publications

Article

...Undressing Men A turning point in the nexus between art and fashion publicity came in the early 1980s with the involvement of Bruce Weber in the launch of Calvin Klein underwear. These included a notorious 55-foot-high billboard of bronzed,...

Advertising and Promotion

V. Ann Paulins

V. Ann Paulins is director and associate professor of retail merchandising at Ohio State Universitys School of Human and Consumer Sciences. She publishes regularly in academic journals,such as the Journal of Fashion Marketing and Management, and presents her findings on consumer behavior at industry conferences. Her research interests include internship development, ethics and customer service quality, as well as examining the social psychology of consumption decisions. The American Association of Family and Consumer Sciences (AAFCS) presented her with the New Achiever award in 1997. Author affiliation details are correct at time of print publication.

Search for publications
and

Julie L. Hillery

Julie L. Hillery is associate professor of textiles, apparel and merchandising at Northern Illinois University. In 2003, she was awarded a professorship with Kohls, a large clothing retailer based in Wisconsin, for her work as an internship coordinator between NIU students and the company. Author affiliation details are correct at time of print publication.

Search for publications

Ethics in the Fashion Industry

Fairchild Books, 2020

Book chapter

...Upon completion of this chapter you will be able to:Describe various types of advertising used in the fashion industryDistinguish between unethical and illegal advertising and explain how to avoid them in practiceDiscover examples...

Catwalk Music

Janice Miller

Janice Miller is Senior Lecturer in Cultural and Historical Studies at the London College of Fashion, UK. Author affiliation details are correct at time of print publication.

Search for publications

Article

...History and Significance of Music in Catwalk Fashion Fashion is as much defined by its relationship to other areas of culture, popular or otherwise, as it is by the designs and designers that make up the industry itself. It is both...