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...Historical Trajectory of Logos Brand names and the logos that stand as shorthand for them emerged in the latter half of the nineteenth century, when the makers of clothing and accessories began to assert distinctive creative authority...

Brands and Labels

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Brands developed as a means of commercial distinction within the marketplace in the mid-to late-nineteenth century. The process of branding begins with the attachment of a name to a business, product, or a family of products, and involves...

Logos

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The logo (logotype) is the emblem or device used to identify a particular company or organization. The design of a logo may be based around the name or initials of a company using a distinctive letter form, such as Coca-Cola (first used...

Possessed: evocative objects, meaning, and materiality

Louise Crewe

Louise Crewe is Reader in Economic Geography, University of Nottingham. Author affiliation details are correct at time of print publication.

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The Geographies of Fashion : Consumption, Space, and Value

Bloomsbury Academic, 2018

Book chapter

...I hate when people say they don’t care about clothes, because it’s a lie … We are always asking for something when we get dressed. Asking to be loved, to be fucked, to be admired, to be left alone, to make people laugh, to look wealthy...

The Emergence of Brands

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Describe the origins of brands and brand management and their evolution into business strategies.Contrast product-centric and consumer-centric business models and explain how market...

The Brand

Kaled K. Hameide

Kaled K. Hameide is based at Montclair State College. Author affiliation details are correct at time of print publication.

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Fashion Branding : Unraveled

Fairchild Books, 2011

Book chapter

...The word brand comes from the Old Norse brandr, meaning to burn,Rita Clifton, et al. Brands and Branding (London: Bloomberg Press, 2003), 13. in reference to how owners stamped their livestock so they are distinguished from others’ cattle...

Import and Customs Issues in Fashion

Fashion Law : A Guide for Designers, Fashion Executives, and Attorneys

Fairchild Publications, 2014

Book chapter

...Introduction The majority of apparel goods sold in the United States today are manufactured abroad. By law, even before the apparel arrives at the U.S. border, the importer must provide formalized information to the U.S. government about...

Litigation Strategies in Fashion Law

Fashion Law : A Guide for Designers, Fashion Executives, and Attorneys

Fairchild Publications, 2014

Book chapter

...Introduction This chapter reviews the full range of strategies and techniques available to fashion companies involved in legal conflicts, particularly regarding intellectual property. Among the topics discussed are how to choose...

Céline

Designer biography

...Founded as a children’s shoe store in 1945 by husband-and-wife team Céline and Richard Vipiana, the Parisian house of Céline was transformed into an international women’s sportswear brand only in the 1960s, when the line expanded to include...

Curation and Exhibition

Hazel Clark

Hazel Clark is Professor of Design Studies and Fashion Studies, and Research Chair of Fashion, at Parsons School of Design, The New School, USA Author affiliation details are correct at time of print publication.

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The End of Fashion : Clothing and Dress in the Age of Globalization

Bloomsbury Visual Arts, 2019

Book chapter

...Since the new millennium, an increasing number of informed fashion voices, including journalists, academics and other pundits, at various times, have alluded to the “end of fashion.” The beginning of the end, so to speak, might be charted...