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...Historical Trajectory of Logos Brand names and the logos that stand as shorthand for them emerged in the latter half of the nineteenth century, when the makers of clothing and accessories began to assert distinctive creative authority...

Managing the Brand Life Cycle

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Diagnose healthy and unhealthy brands and discuss how the former contributes to business performance.Compare luxury and non-luxury brand repositioning/revitalization strategies.Discuss...

Brand Loyalty

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Explain how co-creation and brand touch points drive brand loyalty.Develop strategies and methods for managing touch points.Evaluate methods of measuring and managing brand loyalty...

Resume Development

Janace Bubonia-Clarke

Janace Bubonia-Clarke is an Associate Professor and Chair of the Department of Design, Merchandising & Textiles at Texas Christian University. She has taught classes in design and product development, fashion illustration, fashion show production, promotion, and textile testing among others. She is a member of the International Textile and Apparel Association and the American Association of Textile Chemists and Colorists. Author affiliation details are correct at time of print publication.

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Phyllis Borcherding

Phyllis Borcherding, ITAA, is an Assistant Professor at the University of Cincinnati. A member of the International Textiles and Apparel Association and the American Association of Textile Chemists and Colorists, she has taught courses in apparel product development, fashion buying and merchandising, and textiles. Author affiliation details are correct at time of print publication.

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Developing and Branding the Fashion Merchandising Portfolio

Fairchild Publications, 2007

Book chapter

...It is natural for people to allow first impressions to form, especially at job interviews. The merchandising portfolio model enables you to capitalize on this opportunity and successfully communicate your brand identity. Making a positive...

Logos

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...The logo (logotype) is the emblem or device used to identify a particular company or organization. The design of a logo may be based around the name or initials of a company using a distinctive letter form, such as Coca-Cola (first used...

Portfolio Presentation

Janace Bubonia-Clarke

Janace Bubonia-Clarke is an Associate Professor and Chair of the Department of Design, Merchandising & Textiles at Texas Christian University. She has taught classes in design and product development, fashion illustration, fashion show production, promotion, and textile testing among others. She is a member of the International Textile and Apparel Association and the American Association of Textile Chemists and Colorists. Author affiliation details are correct at time of print publication.

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and

Phyllis Borcherding

Phyllis Borcherding, ITAA, is an Assistant Professor at the University of Cincinnati. A member of the International Textiles and Apparel Association and the American Association of Textile Chemists and Colorists, she has taught courses in apparel product development, fashion buying and merchandising, and textiles. Author affiliation details are correct at time of print publication.

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Developing and Branding the Fashion Merchandising Portfolio

Fairchild Publications, 2007

Book chapter

...The overall presentation of the portfolio, whether printed or virtual, is a reflection and extension of you. The portfolio, resume, correspondence, and application materials, when used by a job candidate, can help establish that person...

Rebel Yell

Joseph H. Hancock

Joseph Hancock, II is an international authority in the area of fashion branding as a form of storytelling. He released his book Brand/Story: Ralph, Vera, Johnny, Billy and Other Adventures in Fashion Branding (2009), now to be released in a 2nd Edition in 2016 to be called Brand/Story: Explorations and Cases in Fashion Branding. His works on branding and storytelling have appeared in such publications as The Brand Challenge by Kartikeya Kompella (Kogan Page 2016) and Strategic Design Thinking by Natalie Nixon (Bloomsbury, 2015). He has also published two coedited books, Fashion in Popular Culture (2013) and Global Fashion Brands (2014) with Intellect Publishing through The University of Chicago Press. Dr. Hancock is the principal editor of the peer-reviewed journal Fashion, Style and Popular Culture (Intellect Publishers). He is Executive Director for Events for the Popular Culture/American Culture Associations (PCA/ACA) and was their 2009 recipient of the Felicia F. Campbell Award for Area Chairs. He has been awarded Drexel's 2008 Steinbright Cooperative Career Center's faculty of the year and recently received the 2011 Stanley J. Gwiazda Professorship Award. Dr. Hancock has received over $100,000 in grants, fellowships and awards and has generated $13,000 in corporate gifts for Drexel University. Author affiliation details are correct at time of print publication.

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Brand Story : Cases and Explorations in Fashion Branding

Fairchild Books, 2016

Book chapter

...Designer Vivienne Westwood and her husband Andreas Kronthaler attend the Life Ball 2014 at City Hall on May 31, 2014, in Vienna, Austria.Discuss the brand/story of Vivienne WestwoodExamine the crossover between music and fashionDescribe...

Dolce & Gabbana: Deep South

Barbara Vinken

Barbara Vinken is Professor of French Literature, University of Zurich. Author affiliation details are correct at time of print publication.

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Fashion Zeitgeist : Trends and Cycles in the Fashion System

Berg, 2005

Book chapter

...Dolce & Gabbana have followed the classic Italian trek, from the south to the north, the same way taken by the impoverished farm-workers from Sicily who became industrial proletariat in Turin and Milan. This path has left its mark...

Harris Tweed Authority: Assuring Brand Integrity of Harris Tweed®

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Business case

...Learning Objectives Upon completion of this case, students will be able to: Discuss the history of Harris Tweed® and the legal definition of Harris Tweed® described in the 1993 Act of Parliament. Review and summarize the purpose...

Brand Positioning: Wildfang and Tomboy Style Brands

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define the terms brand, brand identity, and brand differentiation in relation to fashion products. Construct a brand positioning map for tomboy style fashion...