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Planning a Strategy to Open a Business

Michele M. Granger

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Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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Tina M. Sterling

Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the US. Author affiliation details are correct at time of print publication.

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Ann Cantrell

Ann Cantrell is an Assistant Professor in the Fashion Business Management Department at the Fashion Institute of Technology (FIT), US and owner of Annie's Blue Ribbon General Store in Brooklyn, NY. Author affiliation details are correct at time of print publication.

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Fashion Entrepreneurship : Retail Business Planning

Fairchild Books, 2019

Book chapter

...Upon successful completion of this chapter, readers will be able to: Describe the three main methods of entering the market with an entrepreneurial business: — starting a new business from...

Retailing Formats

John Donnellan

John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics. Author affiliation details are correct at time of print publication.

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Merchandise Buying and Management

Fairchild Books, 2014

Book chapter

...After reading this chapter, you will be able to discuss the following:The distinctions among various retailing formats.The current marketplace status of these formats.Nonstore retailing.By definition, all retailers sell goods and/or...

The Business of Fashion

Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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In Fashion

Fairchild Books, 2021

Book chapter

...The four levels of the fashion businessThe three common forms of business ownershipThe roles of franchising and licensingThe roles of the designer, the manufacturer, and the retailer in the fashion businessFashion is a business, affected...
...Learning Objectives Upon completion of this case, students should be able to: Research and evaluate the UK hairdressing industry sector and identify opportunities and competitors. Research and define Francesco Group’s existing consumers...
...Learning Objectives Upon completion of this case, students should be able to: Understand the advantages and disadvantages of corporate-owned versus franchise stores. Explain strategizing for retail expansion and growth, and the possible...

Licensing, Franchising, and Strategic Alliances

International Retailing

Fairchild Books, 2018

Book chapter

...Victoria’s Secret opens its first retail store in Shanghai.After studying this chapter, you should be able to:Explain why retailers would license or franchise their businesses.Differentiate among market entry options.Identify the top...

The Business of Fashion

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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and

Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Dynamics of Fashion

Fairchild Books, 2018

Book chapter

...The four levels of the fashion businessThe three common forms of business ownershipThe role of franchising and licensingThe role of the designer, the manufacturer, and the retailer in the fashion businessFashion is a business, affected...

Strategic Retail Expansion

International Retailing

Fairchild Books, 2018

Book chapter

...UK retailer Next is a global leader.After studying this chapter, you should be able to:Describe entry strategies available to international retailers and how these strategies affect a retailer’s market exposure and longterm potential...

Fashion Entrepreneurship: Starting and Developing the Business

Fashion Law : A Guide for Designers, Fashion Executives, and Attorneys

Fairchild Publications, 2014

Book chapter

...Introduction Over the past decade the business press has reported on the success of a number of fashion start-ups in which designers or founders have launched traditional fashion businesses. More recently, though, the industry has witnessed...

International Development of the Fashion Business

Fashion Law : A Guide for Designers, Fashion Executives, and Attorneys

Fairchild Publications, 2014

Book chapter

...Introduction Expansion beyond domestic boundaries presents a fashion company with great financial opportunities and also enormous risk. The international appetite for high-quality branded apparel and luxury items has at times seemed almost...