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Introduction

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...This section includes case studies that focus on the decisions that professionals in the global fashion industry make in the areas of merchandising management and retailing. Merchandising includes the “the management processes related...

Amber’s Wave

Revised by:

Nancy J. Rabolt

Nancy J. Rabolt

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and

Judy K. Miler

Judy K. Miler

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Intermediate business case

...Learning Objectives Upon completion of this case, students should be able to: Identify steps in starting a new business. Identify challenges of expanding a small business. Outline steps of a business plan for a small business.Introduction...

How Fashion Consumers Buy

Patricia Mink Rath

,

Patricia Mink Rath, MS, is a consultant in marketing education in Winnetka, Illinois. Her fashion merchandising experience includes work as a retail executive in the fashion departments of specialty and department stores in the Chicago area, Boston, and San Francisco. She has taught college level courses in fashion marketing and merchandising, consumer behavior, retail buying and management, French culture and language for over three decades. Fluent in French, she has led fashion merchandising classes in Paris and Provence. Mink Rath has traveled in Europe, Central America, and Asia and gives illustrated lectures on fashion in both English and French. She is a lifetime member of the Alliance Francaise du North Shore, Association for Career and Technical Education (ACTE) and the Marketing Education Association (MEA). She is co-author of a number of texts and other educational materials for students and teachers. Mink Rath is co-author of Marketing Fashion: A Global Perspective (Fairchild Books, 2012), Essentials of Exporting and Importing: U.S.Trade Policies, Procedures and Practices (Fairchild Books, 2010) and The Why of the Buy: Consumer Behavior and Fashion (Fairchild Books, 2008). Author affiliation details are correct at time of print publication.

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Stefani Bay

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Stefani Bay, M.A. is an Associate Professor at The Illinois Institute of Art-Chicago, USA, where she teaches Global Marketing and Entrepreneurship. She is co-author of The Why of the Buy and In an Influential Fashion: An Encyclopedia of 19th & 20th Century Designers and Retailers Who Transformed Dress (Greenwood Publishing). Her background includes the 10-year ownership and operation of a chain of retail stores and multi-level marketing company as well as an engagement as Director of Public Relations for several well-known restaurant chains. Author affiliation details are correct at time of print publication.

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Richard Petrizzi

Richard Petrizzi is based at the Illinois Institute of Art, Chicago. Author affiliation details are correct at time of print publication.

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and

Penny Gill

Penny Gill is a writer and journalist. Author affiliation details are correct at time of print publication.

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The Why Of The Buy : Consumer Behavior and Fashion Marketing

Fairchild Books, 2015

Book chapter

...✓ The influence of the fashion Life cycle on consumer purchasing✓ What is meant by fast fashion and how it has changed the fashion life cycle✓ What omnichannel retailing is and how it is being driven by consumer buying behavior✓ The variety...

The External Environment and E-commerce

Michele M. Granger

Michele M. Granger is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, US. Author affiliation details are correct at time of print publication.

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The Fashion Intern

Fairchild Publications, 2010

Book chapter

...To analyze the impact of the external environment on the internship organizationTo explore how the competitive, economic, social/ demographic, political/legal, natural, and technological...

The history and evolution of visual merchandising

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...In order to understand the ‘why’ of visual merchandising, it is important to know how and when it all began. Chapter 2 will look at the history of visual merchandising over the past century, addressing how it is has evolved from one decade...

Retailing

The Berg Companion to Fashion

Bloomsbury Academic, 2010

Encyclopedia entry

...Retailing consists of the set of business activities involved in selling products and services to consumers for their personal, family, or household use. Traditionally, a retailer serves as the last distribution channel that links...

Distribution and Retailing

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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and

Kathy K. Mullet

Kathy K. Mullet is based at Oregon State University. Author affiliation details are correct at time of print publication.

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The Business of Fashion : Designing, Manufacturing, and Marketing

Fairchild Books, 2020

Book chapter

...IN THIS CHAPTER, YOU WILL LEARN THE FOLLOWING:the strategies and processes for distributing fashion products to the ultimate consumerthe definitions and characteristics of categories of fashion retailersthe strategies for success...

What is visual merchandising?

Kate Schaefer

Kate Schaefer is an Associate Professor of Instruction in the Fashion Studies department at Columbia College Chicago, USA. With an MBA from DePaul University and a Bachelor of Arts from Indiana University, Kate has always been interested in the progression of the physical retail space store as digital technologies evolve. She currently teaches future of fashion courses, in addition to a variety of other courses across the curriculum, including study away experiences for students. Author affiliation details are correct at time of print publication.

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Swipe, Scan, Shop : Interactive Visual Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Anything that is visible to a customer within a retail environment is part of visual merchandising; this includes store windows, interior displays, and product presentation, as well as often-overlooked elements such as fitting rooms...

Trends in retailing

Dimitri Koumbis

Dimitri Koumbis has over 20 years of retail experience as a practitioner and educator, working in merchandising, management and store design for fast fashion brands such as Urban Outfitters and Gap, Inc. Author affiliation details are correct at time of print publication.

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An Introduction to Fashion Retailing : From Managing to Merchandising

Bloomsbury Visual Arts, 2021

Book chapter

...Contemporary retailers are pushing boundaries to attract new customers while continuing to cultivate their existing clientele. Eyewear retailer Warby Parker uses store design as a marketing tool to attract new customers. This tactic starts...

Department Stores and the “Retail Apocalypse”

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...The “retail apocalypse” is a term that was coined to describe the significant number of bricks-and-mortar retail stores closing; the phenomenon has plagued many retailers in recent years. Bricks-and-mortar retail is going through...