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Managing the Brand Life Cycle

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Diagnose healthy and unhealthy brands and discuss how the former contributes to business performance.Compare luxury and non-luxury brand repositioning/revitalization strategies.Discuss...
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...Yves Saint Laurent's Spring/Summer 1992 show was presented at Paris Fashion Week. Ladylike, yet youthful and playful looks came down the runway in pastels and primary colors, emblazoned in summertime prints such as flowers, sails...
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...Yves Saint Laurent's Autumn/Winter 1992 show was presented in Paris. Models were styled in double breasted coats, tailored trousers, A-line skirts and gold and black animal print dresses. The show also featured patchwork-printed tweed...
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...Yves Saint Laurent’s Spring/Summer 1993 show was presented at Paris Fashion Week. The collection was bright, colorful and vibrant, with a mix of textures and influences such as India, pop-art colors, 80’s workwear, and Japan. Sari-inspired...
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...Yves Saint Laurent’s Spring/Summer 1994 show was presented at Paris Fashion Week. Responding to the subtleties of masculine tailoring by feminizing the shapes of the male wardrobe, sharply tailored suits with trousers or skirts served...
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...Yves Saint Laurent's Spring/Summer 1996 show was presented at Paris Fashion Week. An upbeat show, it moved between monochrome tailored sets and cheerful frilled garments with foulard, polka-dot, and floral print day dresses shown alongside...

Fashion as a Dynamic Process

Andrew Reilly

Andrew Reilly, PhD, is an Associate Professor of Fashion Design and Merchandising at University of Hawaii, Manoa, US. Author affiliation details are correct at time of print publication.

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The Meanings of Dress

Fairchild Books, 2019

Book chapter

...After you have read this chapter, you will understand: Why fashion is a social process that continually changes and evolves The complex interaction of cultural, industrial, group, and individual...
...Yves Saint Laurent was born into a wealthy and prominent family in French Oran, Algeria, in 1936. At the age of eighteen he moved to Paris, where he found a job assisting Christian Dior; just three years later, Laurent was appointed...
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...Alber Elbaz's Spring/Summer 2000 show for Yves St Laurent was presented at Paris Fashion Week. Garments typically reflected the Saint Laurent tradition of classic looks with a modern twist, evident in the choice of fabrics: using the hard...
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...Tom Ford's Autumn/Winter 2001 show for Yves Saint Laurent was presented at Paris Fashion Week, and was a feminine collection that featured peasant blouses worn with slim-fitting pencil skirts and pants, and gypsy skirts with ankle-length...