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...The Collection in Context Lauren’s diverse influences are clear through the collection. Though it was smoothly tied together with a minimal aesthetic, where clothing was free of embellishment and in only a few key colors, there was still...
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...Ralph Lauren's 1998 Autumn/Winter show was presented at New York Fashion Week. Ralph Lauren promoted a lifestyle brand, not tailored to specific seasonal trends, emphasized in this collection with its stylish American tailoring, classic...

Transition: Student to Professional Designer

Linda Tain

Linda Tain is a professor of fashion art, design, and history of clothing and has been teaching at the Fashion Institute of Technology for over 30 years. In 1999, she received the Chancellor's Award for Excellence in Teaching. She has conducted numerous seminars on historical costume as well as design and product development and has worked in the fashion industry as an illustrator, designer, and consultant, specializing in the designer sportswear, knitwear, and intimate apparel markets. Author affiliation details are correct at time of print publication.

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Portfolio Presentation for Fashion Designers : Fourth Edition

Fairchild Books, 2018

Book chapter

...Courtesy of Claudio CinaTransitioning from the academic environment to the professional world can be dramatic and unsettling at first. As a student you were in a rarified atmosphere that was protective and nurtured creative expression...

Textiles: Fibers and Fabrics

Elaine Stone

Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Author affiliation details are correct at time of print publication.

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Sheryl A. Farnan

Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses. Author affiliation details are correct at time of print publication.

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The Dynamics of Fashion

Fairchild Books, 2018

Book chapter

...The difference between natural fibers, regenerated fibers, and synthetic fibersThe major steps in the production of most fabricsThe effect of imports on the U.S. fiber and fabric industriesThe effects of new technology on textiles“Going...

Ralph Lauren (1939–)

Brenda Polan

Brenda Polan is a fashion writer, editor, lecturer and academic. She was formerly fashion editor and women’s page editor of The Guardian and has since written for all Britain’s major newspapers and many magazines. She was until recently Programme Director (Media) at London College of Fashion, University of the Arts London. Author affiliation details are correct at time of print publication.

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Roger Tredre

Roger Tredre is Course Leader, MA Fashion Roger Tredre is Course Leader, MA Fashion Communication, at Central Saint Martins, University of the Arts London. Prior to his academic career, he worked in newspaper fashion journalism and was the first Editor-in-Chief of WGSN, the online fashion trends and research business. Author affiliation details are correct at time of print publication.

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The Great Fashion Designers : From Chanel to McQueen, the names that made fashion history

Bloomsbury Visual Arts, 2020

Book chapter

...Ralph Lauren is the great romantic of American fashion, a myth-maker.In September 2018 Ralph Lauren celebrated his fiftieth anniversary as the king of American fashion with a celebrity-crammed show in New York’s Central Park...

Ralph Lauren: Adding a Diffusion Line or Sub-brand

Leslie Davis Burns

Dr. Leslie Davis Burns is President and Founder of Responsible Global Fashion LLC and Professor Emerita of Apparel Design and Merchandising at Oregon State University. A scholar and educator around topics related to the international apparel industries, consumer behaviour, and corporate social responsibility, Leslie is author of Sustainability and Social Change in Fashion (2019, Fairchild Books) and co-author of The Business of Fashion (6th edition forthcoming, 2020, Fairchild Books). She is also the Editor-in-Chief of the new online resource, Bloomsbury Fashion Business Cases. Leslie is a Fellow of the International Textile and Apparel Association (ITAA) and has received the Distinguished Scholar and the Educator of the Year Awards from ITAA in addition to teaching, research, and leadership awards from Oregon State University. Leslie holds a BA from Washington State University and a Ph.D. in Consumer Sciences and Retailing from Purdue University. Author affiliation details are correct at time of print publication.

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Introductory business case

...Learning Objectives Upon completion of this case, students should be able to: Define and provide examples of diffusion lines and sub-brands for a fashion company. Analyze the advantages and disadvantages for a fashion company to add...

The Brand Promise

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Discuss how personas and archetypes inform brand promises.Compare and contrast luxury, non-luxury, and mass brand promises.Assess how brand promises differ in socially responsible company...
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...Ralph Lauren's 1999 Autumn/Winter show was presented at New York Fashion Week. The emphasis was on knitwear and Lauren’s elegantly tailored signature style. Models wore a range of loose fit wool jackets, skirts, and pants combined...
...The Object in Detail The polo shirt is traditionally a short-sleeve or long-sleeve top with a two- or three-button front placket, soft and stretchy collar, and a slightly longer back hem called a “tennis tail.” With the original attributed...

Construction through shape

Juliana Sissons

Juliana Sissons is a knitwear designer, educator and freelance pattern cutter with clients including Alexander McQueen, Shelley Fox, Hewitts of Savile Row and the BBC. Her work has also been commissioned by artists including Leigh Bowery, Andrew Logan, Britney Spears and style icon Isabella Blow. Juliana is a Senior Lecturer in Fashion Knitwear and Knitted Textiles at Nottingham Trent University, and also teaches at Manchester School of Art, the University of Brighton, and the Victoria and Albert Museum, UK. Author affiliation details are correct at time of print publication.

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Knitwear : An Introduction to Contemporary Design

Bloomsbury Visual Arts, 2018

Book chapter

...‘Elizabeth’ dress by Jemma Sykes for ethical label Butcher Couture, hand-knitted in organic wool.In Chapter 4 the knitted swatch is transformed into a three-dimensional piece. There are a number of different shaping methods, such as draping...