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...Learning Objectives Upon completion of this case, students should be able to: Describe how and why advertising campaigns may affect audiences from different countries and cultures differently. Explain how a company’s image can be relayed...
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...United Colors of Benetton’s Spring/Summer 1985 collection, titled "The Benetton Extravaganza", was shown at London Fashion Week. The United Colors of Benetton was co-founded by brothers Gilberto, Luciano, Carlo and sister Giuliana...

Prognosis for the Future

International Retailing

Fairchild Books, 2018

Book chapter

...Macy’s, the largest department store group in the United States, may be bought by another company or restructured—stay tuned.After studying this chapter, you should be able to:Describe possible changes in retail in the future.Name leading...

Sample Development

Lisa Donofrio-Ferrezza

Lisa Donofrio-Ferrezza is an Associate Professor with the Fashion Design Department at the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Marilyn Hefferen

Marilyn Hefferen is a fashion design consultant with over thirty years of industry experience, and formerly Assistant Professor teaching knitwear design and fashion design classes at Drexel University and the Fashion Institute of Technology (FIT), US. Author affiliation details are correct at time of print publication.

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Designing a Knitwear Collection : From Inspiration to Finished Garments

Fairchild Books, 2017

Book chapter

...This chapter explores the different methods used to develop sample sweater garments. The methods covered include information on sample development with full fashioning for hand-flat and industrial machines and panel or blank knitting...