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Luxury

Jonathan Faiers

Jonathan Faiers is Professor of Fashion Thinking at Winchester School of Art, University of Southampton, UK, publishes internationally on fashion and textiles, and is editor of the journal Luxury: History, Culture, Consumption. Author affiliation details are correct at time of print publication.

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Article

...History and Significance of Luxury in Clothing Although virtually impossible to identify historical points of origin for luxury’s association with fashion—after all, costly garments and accessories have been worn since time immemorial...

The Emergence of Brands

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Describe the origins of brands and brand management and their evolution into business strategies.Contrast product-centric and consumer-centric business models and explain how market...
...Learning Objectives Upon completion of this case, students should be able to: Explain compelling brand storytelling grounded in heritage Discuss how a brand story may be tied in with a larger narrative, such as a work of literature or art...

Adoption of the “See Now Buy Now” Business Model in the Fashion Industry

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...The Stella & Co. is a globally renowned designer and women’s luxury apparel company that was established in 1992 and is currently based in New York City. There are two private labels directly owned and operated by the company, The Stella...
...Learning Objectives Upon completion of this case, students will be able to: Explain the differences between original equipment manufacturing (OEM) and original development manufacturing (ODM) business structures. Evaluate the opportunities...

Louis Vuitton Versus My Other Bag

Fashion Business Cases : A Student Guide to Learning with Case Studies

Fairchild Books, 2021

Book chapter

...The fashion industry is a serious sector of the global economy. Fashion is a dynamic business; trends change fast and companies need to react fast. Having a fashion brand requires not only good taste and a love for fashion, but also good...
...Learning Objectives Upon completion of this case, students should be able to: Describe the fiscal and public relations damage that cybercrime causes retailers. Identify historical major cyberattacks on retailers and how they chose...

“Made in Indonesia” For the Global Stage

Alessandra Lopez y Royo

Alessandra Lopez y Royo (aka Alex Bruni) is an academic, a fashion activist and writer, a blogger, and a fashion model. A Londoner by choice, she is a member of the Grey Collective UK, which brings together multi-faceted talent and creatives over the age of thirty-five. Author affiliation details are correct at time of print publication.

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Contemporary Indonesian Fashion : Through the Looking Glass

Bloomsbury Visual Arts, 2020

Book chapter

...In this chapter, designers take centre stage, as the makers of contemporary Indonesian fashion and its presentation and performance, globally. Through a discussion of the work of a few designers, selected for contingent reasons, a sample...

Private Labeling and Product Development

Jay Diamond

Jay Diamond is Professor Emeritus at Nassau Community College, where he served as the Chair of the Fashion, Marketing, and Retailing Department as well as the Dean of Business. His honors include the Distinguished Professor of the State University of New York, as well as the first Distinguished Achievement Award at Nassau Community College. Diamond has written numerous textbooks on fashion, retailing, and marketing. In addition, he is the creative force for Diamond Educational Productions, a company that specializes in fashion, retailing, marketing, and professional development videos. Author affiliation details are correct at time of print publication.

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and

Sheri Litt

Sheri Litt is Academic Dean at Florida State College at Jacksonville. She is co-author of Retailing in the 21st Century (Fairchild Books, 2011). Author affiliation details are correct at time of print publication.

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Retailing in the Twenty-First Century

Fairchild Publications, 2009

Book chapter

...After you have completed this chapter, you should be able to discuss:Some of the advantages of purchasing merchandise that bears a manufacturer's or designer's label or brandThe beginnings of private branding and the concepts used by those...

Segmentation Models

William D’Arienzo

William D’Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D’Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service. Author affiliation details are correct at time of print publication.

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Brand Management Strategies : Luxury and Mass Markets

Fairchild Books, 2016

Book chapter

...AFTER COMPLETING THIS CHAPTER, YOU WILL BE ABLE TO:Discuss how segmentation models serve business objectives.Explain why different consumer cohorts require different types of models.Apply personas, archetypes, cultural codes...