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...Learning Objectives Upon completion of this case, students will be able to: Calculate average inventory at cost and retail when mark-up percent is given. Calculate turnover and GMROI for two chain department stores. Describe the influence...

Practical Living With Picture Post

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Women in Wartime : Dress Studies from Picture Post 1938–1945

Bloomsbury Visual Arts, 2019

Book chapter

...This chapter largely focuses on the advent of clothing regulation and its subsequent impact on choosing and acquiring clothing. It uses a number of fashion features from Picture Post’s ‘Practical Living’ section, edited by Anne Scott-James,...

Clothes for Coupons

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...Clothes rationing was introduced on June bank holiday weekend 1941. The first broadcast and press release on bank holiday Sunday gave a general summary of the need for rationing and emphasized that it was ‘not the same as shortage...

Assessing the Impact of Clothes Rationing

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The policy of fair shares enshrined within clothes rationing now had to be monitored to assess the degree to which the coupon allocation was indeed sufficient for the health and well-being of the whole population. Asked by Churchill what...

Conclusion

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...This work has endeavoured to provide a comprehensive account of dress and dress practice for women during the Second World War. A range of social, economic, political and aesthetic factors created the infrastructure for the making...

Evacuation

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...While information and education on health and fitness increasingly reached out to a wider audience, there remained an element of the population for whom such initiatives were of little or no consequence. The poorest families in Britain...

Setting the Ration

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...On 1 June 1941, clothes rationing was officially launched with every man, woman and child receiving sixty-six coupons to last for a year. Newspapers and radio broadcasts carried essential information, and over the bank holiday weekend...

Utility and Austerity

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...By early 1942, Utility garments were making a noticeable contribution to spring fashions. Garments made from the Utility fabrics were shown alongside of non-Utility ranges, with which they were still in competition, offering similarly...

Keep Smiling Through: Good Health and Natural Beauty

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The editor of Weldon’s Ladies Journal assured her readers in the autumn of 1939 that the Journal would ‘help the women of this country … to keep a cheerful heart and to maintain a calm competence’.J. Waller and M. Vaughan-Rees, Women...

Calls for Rationed Fashion

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The preceding chapters have explored the issues affecting clothing both before and at the onset of war, looking in particular at the types of clothing being produced and worn, consideration of what constituted the fashionable and stylish...