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  • 1940
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Fashion Stories From Everyday Life

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Women in Wartime : Dress Studies from Picture Post 1938–1945

Bloomsbury Visual Arts, 2019

Book chapter

...This chapter brings together a selection of stories drawn from Picture Post’s first year and a half of publication that reveal something of the variety of fashionable clothing available, from popular seasonal and leisure styles to more...
...Learning Objectives Upon completion of this case, students will be able to: Calculate average inventory at cost and retail when mark-up percent is given. Calculate turnover and GMROI for two chain department stores. Describe the influence...

Beauty’s Blueprint

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Women in Wartime : Dress Studies from Picture Post 1938–1945

Bloomsbury Visual Arts, 2019

Book chapter

...This first chapter focuses on what Picture Post reveals about conceptions of female beauty and the faces and figures considered to comprise beauty’s blueprint during the last years of peace and earliest years of war. There are Picture Post...

Picture Post Shows Life On Less

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Women in Wartime : Dress Studies from Picture Post 1938–1945

Bloomsbury Visual Arts, 2019

Book chapter

...This chapter focuses on how dress functions as a component of the material culture of communities which had to live life on less. Picture Post visited working-class communities in Whitechapel, Lambeth, Peckham, Stepney and Shoreditch, each...

Clothes for Coupons

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...Clothes rationing was introduced on June bank holiday weekend 1941. The first broadcast and press release on bank holiday Sunday gave a general summary of the need for rationing and emphasized that it was ‘not the same as shortage...

Assessing the Impact of Clothes Rationing

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The policy of fair shares enshrined within clothes rationing now had to be monitored to assess the degree to which the coupon allocation was indeed sufficient for the health and well-being of the whole population. Asked by Churchill what...

Conclusion

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...This work has endeavoured to provide a comprehensive account of dress and dress practice for women during the Second World War. A range of social, economic, political and aesthetic factors created the infrastructure for the making...

Evacuation

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...While information and education on health and fitness increasingly reached out to a wider audience, there remained an element of the population for whom such initiatives were of little or no consequence. The poorest families in Britain...

Utility and Austerity

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...By early 1942, Utility garments were making a noticeable contribution to spring fashions. Garments made from the Utility fabrics were shown alongside of non-Utility ranges, with which they were still in competition, offering similarly...

Keep Smiling Through: Good Health and Natural Beauty

Geraldine Howell

Geraldine Howell currently lectures on dress history at the University of Westminster, London, UK. Author affiliation details are correct at time of print publication.

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Wartime Fashion : From Haute Couture to Homemade, 1939–1945

Berg, 2012

Book chapter

...The editor of Weldon’s Ladies Journal assured her readers in the autumn of 1939 that the Journal would ‘help the women of this country … to keep a cheerful heart and to maintain a calm competence’.J. Waller and M. Vaughan-Rees, Women...